LETS ENHANCE YOUR BRAND…

I help businesses rise above the noise with clean, impactful design across digital and print platforms. With a proven track record of creating visuals that stand out in crowded marketplaces, I bring both creativity and strategy to every project. By conducting in-depth research into your audience and industry, I craft brand strategies and design solutions that resonate, connect, and drive results.

design and branding projects

  • A bottle of BiPro Protein Water in orange flavor surrounded by orange slices and a plain orange background.

    BIpro Protein water re-design

    Redesigned BiPro Protein Water by collaborating with the marketing director to conduct market and design research, developing 3D bottle prototypes, and leading all creative collateral for launch—including packaging, marketing materials, digital assets, communications, and print.

  • An annual report brochure and an open magazine with a photo of a man in a suit on the right page and a picture of workers in a factory on the cover.

    Agropur Annual Report

    Directed the corporate annual report by leading a cross-departmental team, collaborating with communications leadership on strategic themes, coordinating copywriters, designers, and finance to unify highlights and financials, managing within budget, and building vendor partnerships to ensure high-quality printing and on-time delivery.

  • Iconography

    Collaborated with a B2B finance company to design a custom set of icons aligned with brand guidelines, ensuring consistency across presentations, website, and print materials.

  • Two bags of biPro Elité whey protein isolate, one in chocolate flavor and the other in vanilla, with a container of protein powder, a white smartphone displaying a colorful pattern, purple wireless earbuds, a white scoop filled with powdered protein, and a smartphone on a black surface.

    BiPro Whey Protein Powder - Re-Design

    Led the complete rebrand of BiPro’s protein powder line by collaborating with marketing to research competitors, design trends, and audience insights; partnering with R&D to define product differentiation; creating packaging designs for 29 SKUs; and developing targeted collateral to market unique protein blends across three distinct audiences.

  • A can of Wayzata Bay IPA by BrewWorks with a black and silver design, featuring a teal section with white text describing the beer as meticulously hand-crafted, and a background pattern resembling topographical lines.

    Brewworks Crowler Can Label Design

    Partnered with a local brewery to enhance brand identity by developing distinct product brands for each beer, conducting market and competitor research to inform design strategy, and creating crowler labels, posters, and in-house marketing collateral that showcased the story behind each brew.

  • Trade show booth for AGROPUR featuring a reception desk, a digital screen, and a backdrop with information about ingredients, formulation support, and contract manufacturing, along with a neon light bulb outline and seating area.

    Trade show booth design

    Led trade show design initiatives by collaborating with marketing teams to gather audience insights and show intelligence, developing annual guides to align booth designs with company strategy and ensure consistent branding across events, and coordinating with print vendors for flawless production and execution.

Other Projects / EXPERIENCE

Design mockup showing branding and logo design, including color palettes, color swatches, and brand identity grid.

ART DIRECTION AND TEAM LEADER

Screen capture of website with improved navigation to enhance UX

Served as Art Director by leading a team of designers and social media strategists, reviewing all internal and external artwork to ensure brand consistency and accuracy, facilitating team brainstorms, and providing ongoing visual and creative guidance to elevate campaign quality.

WEB DESIGN AND UX STRATEGY AND DESIGN

Audit websites and webpages to identify UX flaws and pinpoint SEO discrepancies, providing design and layout solutions that improved usability, search visibility, and overall user engagement.

Smartsheet project management list

Implemented a new project management system from inception to launch, training the team on adoption and usage, improving cross-departmental efficiency, and enabling performance measurement. Post-launch, facilitated open forums to address questions and issues, resulting in a 18% increase in team process efficiency within four months.

IMPLEMENT PROJECT FLOW OPTIMIZATION

A collage of promotional advertisements and a thank you note from BiPro, including Labor Day BOGO sale, Prime Day promotion, and discounts on various protein products with images of hikers and sports nutrition items.

EMAIL COMMUNICATIONS

Developed visually engaging email communications designed to capture attention, strengthen brand presence, and drive conversions by blending impactful design with strategic messaging.

Screenshot of a digital asset management interface showing folders and files, including images of a cat, dolphin, elephant, kangaroo, and koala.

Led the design and company-wide launch of a digital asset management system by collaborating with vendors to build accessible infrastructure, ensuring use of current and approved assets, improving visual consistency across departments, and conducting trainings to support adoption.

STREAMLINED ASSET MANAGEMENT IMPLEMENTATION

A woman with short brown hair and glasses, smiling, wearing a pink blazer over a white top, standing in front of a light-colored background with digital graphics. The text on the image announces that she is Marie-Eve Jutras, director and expert in markets and consumers, and that she is the winner of the 2025 Insight250 Award. The logo of AGROPUR and the Insight250 branding are also visible.

SOCIAL MEDIA STRATEGY
AND DESIGN

Led a team in managing and designing Agropur’s social media presence, developing content strategies aligned with company goals and driving consistent year-over-year growth. Oversaw all creative design to ensure brand consistency, achieving and maintaining a 10% engagement rate on LinkedIn.

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